Choosing a fragrance is personal. Rather than starting with a trend, think about where and when you’ll wear it. Do you want something that feels subtle for everyday use, or a scent you’ll reach for on special occasions?
Start with the mood
Fragrance descriptions often mention families such as fresh, floral, woody, or warm. Use those descriptions as a starting point, not a rule. If you already enjoy a particular scent style, look for similar descriptions while staying open to something new.
Give it time
A fragrance can smell different when you first apply it than it does later. If you’re trying one in person, apply a small amount and let it settle before deciding. Try not to test too many at once, as scents can become hard to distinguish.
Choose for your routine
Think about how you’ll use your fragrance: at work, while traveling, or for an evening out. A size you’re comfortable carrying can make it easier to refresh your scent when you want to.
The best choice is the one you enjoy wearing. Browse our fragrance selection and use each product’s description to find a starting point that fits your taste.